Download The Irrational Life Insurance Buyer White Paper

At The Ohlson Group, our primary goal is to help our advisors produce more. So we commissioned Dr. Jack Marrion to examine the buying decision and delve deep into the minds of today’s life insurance buyer.

Did you know that purchasing Life Insurance requires buyers to make an irrational decision?

This brand new in depth research report examines psychological triggers, frames, and anchors that not only make selling life insurance easier, it also helps you connect deeply with your clients and prospects.

In this original and exclusive report you will discover:

• How to "Preemptively" address and eliminate objections before they arise
• Why buying life insurance works against the way we normally choose and how to bridge the gap
• How to reduce buyer friction by setting the right "frames" Using mental triggers to excite and stimulate buyers
• How to find and overcome established psychological anchors that kill the sale
• How to properly leverage buyer emotions
• Overcoming hidden fears and biases that buyers won’t tell you

If you ever wondered why a prospect didn’t buy from you, connect with you, or suddenly went cold with no rational explanation, this is a report that you must have.

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